June 6

Putting Periods on the Breakfast Table

By fitness

June 6, 2022



In order to combat the stigma round menstruation, it’s necessary to speak about it! A novel menstrual-themed breakfast cereal referred to as Period Crunch has been created to boost consciousness of the shortage of conversations about durations within the dwelling. Every piece of the statement-making cereal resembles a uterus and has been launched by INTIMINA as a part of our marketing campaign to encourage extra dialogue about menstrual well being.

Namely, regardless of the leaps and bounds made in normalizing interval conversations, half of the folks (48%) stay too embarrassed to speak brazenly about menstrual issues. What’s extra, over three quarters (77%) have by no means talked about something to do with menstruation on the place the place the entire family repeatedly sits down and talks collectively: the kitchen desk.

Every piece of INTIMINA’s raspberry-flavoured cereal precisely resembles the construction of a uterus and the milk even turns pink as soon as poured into the bowl. The cereal has been uniquely designed to behave as a dialog starter for folks of all ages and put the highlight on the continued social limitations round interval conversations.

Taking inspiration from outdated cereal field video games the Period Crunch field contains dialog starters and a diagram of the feminine reproductive system for folks to establish the place the uterus is situated. This follows analysis from INTIMINA that reveals 82% of individuals can not appropriately establish the place the uterus is.

“Periods are normal and talking about periods should be normal. But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones. There’s no more normal and everyday a scene than the whole household sitting down together at the kitchen table and talking over a meal. And if period conversations were truly normalized then they wouldn’t be off this table – or off any table for that matter. But as our research shows, conversations about periods at home are few and far between. For the sake of our physical and mental health, we need to talk more about our menstrual health – and that’s what Period Crunch cereal is designed raise awareness of and make a statement about.”, stated Danela Žagar Intimina’s world model supervisor.

Gynecologist for INTIMINA, Dr Shree Datta, provides: “I’m delighted that INTIMINA has taken the bull by the horns and developed Period Crunch to assist increase consciousness of the continued social stigma round durations. Periods are a pure a part of who we're, so it’s deeply regarding to listen to that so many individuals stay uncomfortable discussing them when they're simply one other a part of our well being.

It’s heart-breaking to listen to that 25% of individuals have taught themselves about durations when there may be help accessible. I stay up for Period Crunch kickstarting some tough conversations and breaking down limitations over the breakfast desk.”

INTIMINA created Period Crunch as a part of its ongoing Seen + Heard interval positivity marketing campaign that goals to extend the visibility of menstrual wellbeing internationally, normalise conversations about menstrual well being, deal with stigma and bias, and lift consciousness of intimate well being situations. Period Crunch follows ‘Period’: a collaboration in 2020 between INTIMINA and Pantone that noticed the creation of a shade of pink emblematic of a wholesome menstrual move and ‘The Wait’: a movie that sees eight-year-old youngsters use their age to present a voice to people who waited eight years or extra for an endometriosis analysis.

To register your curiosity in receiving a field of Period Crunch, please e-mail [email protected]  



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